Our latest Forbes.com article is about handling the viral quality of social media when it poses a threat. In crisis situations, social media moves fast and you need to as well, but not at the expense of measured responses that take into account each medium and address the real needs of its audience.
(London) The United States president, Donald Trump, is no stranger to social media storms. (Credit: In Pictures / Getty Images)
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Click here to see all Adrian Dearnell’s Forbes contributions
