104 Boulevard du Montparnasse, 75014 PARIS
+33 (0)1 56 88 11 88

The Power of Social Media

Social media has added a new dimension to marketing – one which companies are not always comfortable: bad news gone viral is a nightmare. But when used properly, social media can give you greater return then so-called “legacy-advertising.” A new study by consulting firm McKinsey shows that social-media-inspired “word of mouth” marketing generates twice the sales of paid advertising, at much lower cost. Read more.

Related Posts