Be brief, to the point and easy to access or your message may be lost regardless of how important it is. According to research conducted by Stoneshot for their Digital Marketing Survey, 61% of UK investment professionals won’t watch lengthy fund manager videos; 37% are put off by having to register or log in and 24% are put off by poor content.
![The Importance of Brevity](https://www.eurobusinessmedia.com/wp-content/uploads/2015/01/b4fqwq9icaad1nk.jpg)