EuroBusiness Media continues a series of 1-minute video tips on communicating effectively. In Episode 5 of 18, Adrian Dearnell the CEO of EBM, explains a simple rule to ensure your point is heard: B.L.U.F. or Bottom Line Up Front. Watch to learn how this technique can increase your impact, whether you are speaking or writing.
Tune in for a new video each month with a different member of the EBM team, and don’t forget to check out our first 4 episodes!