We may think we are making sound decisions, but new research and some insights from behavioural economist Dan Ariely – as indicated in this TED Talk video – show we’re not as rational as we’d like to think.
![How Are Decisions Really Made? (video)](https://www.eurobusinessmedia.com/wp-content/uploads/2016/12/How-Are-Decisions-Really-Made-video.png)
We may think we are making sound decisions, but new research and some insights from behavioural economist Dan Ariely – as indicated in this TED Talk video – show we’re not as rational as we’d like to think.