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Debunking Big Data

Big Data isn’t actually “big,” but it is complex. Collecting it is just the tip of the iceberg. What you do with it, how you analyze it, how much you discard, and then how you build on it determines whether you’re using it successfully or wasting time and money. This article from INSEAD Knowledge debunks 8 things you may have thought were true about Big Data, and explains how to work with it.

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