Cyber hackers have a new tool in their digital kit: attacking your search engine optimization (SEO) and replacing your material with low quality, irrelevant and even pornographic links which will create legal hassles, get you kicked off the Google search engine and badly tarnish your reputation. This reputational risk can effect your share price, even threaten to put you out of business, and take a very long time to rectify, as Expedia can attest. What can you do about this new cyber threat? Read more.
