Public Relations at its best is ephemeral – attention for your products and services seems to materialize out of nowhere. But there is always a day of reckoning: how can you justify to the company the expense behind those ephemeral efforts? How to gauge your ROI on PR? Here are some ways..
![Measuring Your PR Efforts](https://www.eurobusinessmedia.com/wp-content/uploads/2015/03/1-30-pr-measure.jpg)