EBM’s Founder and CEO Adrian Dearnell launched his new book “Le média training : réussir face aux journalistes” at Fauchon in Paris on December 18, 2015. This book is a compilation of his two decades of experience as a broadcast journalist and a media training coach for major French CEOs and business leaders. It is a guide to understanding how journalists think and how to best represent your interests when interacting with the media. In addition to practical tips on interview preparation and delivery, a separate chapter is dedicated to public speaking and giving successful presentations. The book concludes with three exclusive interviews with the CEO of Publicis Groupe, Chairman and CEO of AXA and the former Minister and Vice-President of the French National Assembly. Published by Eyrolles, the book is written in French and is available through the publisher, in bookshops, or online at Amazon.com and Fnac.com.