March 20, 2017

Crisis Comms in an Age of Social Media

Getting ahead of crises that may occur is impossible if you’re still relying on issuing press releases. Most of what will be seen by the public may already be out there on social media the instant it happens – whether it’s a fire in the factory or a change in the executive suite. How do you re-vamp your communications strategy to be both timely and responsible in this environment?

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